Monthly Archives:

August 2020


Business And Charity, Sharing A Symbiotic Relationship

August 26, 2020

Human beings are, in general, charitable creatures. This is reflected by key statistics; according to Charity Navigator, $410bn in charity was given in 2017, up 5.2% on the year before. Your typical charity-giver is a private citizen; however, those statistics show that businesses are taking a greater role than ever before, accounting now for 20% of all giving.

The fact is that businesses stand to gain a lot from charity, and charity can receive a boost in tandem. Taking the basic principles of charity and applying them to a business model is a challenge, but well worth completing. Doing so will of benefit to everyone.

Bottom line: the beneficiaries, and how they benefit business

While many businesses will conduct charity for many reasons, the most important and main benefactor is, of course, the target of said charity. Benefiting those disadvantaged people and the community is the primary aim of charity and that must be remembered. Even this is full of benefits for business, however. As The Balance outline in their report on charity, developing the local community through charity will help to develop connections in the future and upskill the local workforce.

Direct monetary benefits to charity

Aside from the feel-good factor of charity and the corporate responsibility it delivers, there are actual cash benefits to be had from charity. This should be of interest to any entrepreneur, especially those chasing percentage changes. Companies including Hersheys have shown how philanthropy has boosted sales significantly and, in the process, cut costs; the IRS have provided comprehensive guidance to the tax status of charitable deductions and for many businesses this provides a net revenue increase.

Can small business do it?

A common misconception is that only large corporations can afford to invest in philanthropy. In truth, even donating a small amount – within your means – is helpful. This could be a product with low production time, or even just giving the facility to host a fundraiser. The benefit is twofold; you will start making important impacts that enhance your reputation, and, as Forbes contributor Camilo Maldonado outlines, improves your own wellbeing. Even donating small amounts has been shown to enhance your feelings of health.

The benefits of business philanthropy are numerous. It benefits the community, the company bottom line, and the owner, and all of these effects work in reverse. A perfect pairing, if your small business doesn’t yet engage in charity, why not start now?

Food, Technology

Food Photography: A Growth Sector

August 22, 2020

Reports from last year suggested that 69% of millennials take photographs or videos of their food before eating — which suggests that showing images of what we’re doing when we’re doing it has grown in popularity and even importance over recent years.

The focus of Instagram is to look at and upload photos — so it’s no surprise that it’s the greatest social media platform for photography. With 800 million monthly active users, it’s undeniable that this platform is one of the biggest contributing factors to the increase in food photography around the world.

Canon lenses retailer, Clifton Cameras, has explored the advantages of social exposure with regard to companies in the catering and food industry, looking at how user-generated content can enhance profits and brand awareness. Can photography assist your business when it comes to development and growth?

Boosting variety and making your dishes attractive

High-resolution photos are essential to showing your customer why they need to enjoy your food over your competitors. Are you making the most of photography on your menus and print marketing products?

Many people, no matter which venue they choose to dine at, often opt for the same meal. By offering new and repeat customers a fresh menu featuring vivid, attractive images of food, you can boost customer retention rates, as people will be more impressed by the range on offer. Presenting your customers with a visual choice, not only helps sell the meal and make you more in profit, but also better informs you customer and encourages them to try more on the menu to boost repeat custom while helping you make use of all ingredients.

When it comes to selling food, there’s nothing that compares to a photo. Having close up images of courses or showing how meals are prepared by your chef are great ways to promote freshness, authenticity and flavour. You could also implement an Instagram widget on your website’s sidebar to display your latest posts and create a seamless user experience that connects your social activity to your home site.

Food influencers

When Mark Fidelman spoke to Modern Social Magazine, he commented that: “Influencer marketing as a practice has proved to reach far beyond the capabilities of most advertising methods.”

Reportedly, almost three-quarters of millennials feel they should help others make the right purchasing decision, while 92% trust real people over ads to help them buy. This is why using influencer marketing is so beneficial in 2018 — clearly, that’s where the trend is.

When Calsway, a Californian health-based catering company, tried to break the UK market; it used influencer marketing with great success. It employed the work of three, relevant influencers to upload food photos of Calsway products via their accounts and offer commentary on different dishes. Engagement rate in the UK for the company shot up, as a result. Seasoning company, Santa Maria, also used influencers to target the millennial demographic via enticing and action-based food photos — and the results were equally positive.

Employ the use of social influencers and let them help you spread attractive, tempting food photos of your menu. Invite them for a free meal and ask them to take pictures of each course, followed by a photo at your restaurant bar or enjoying your outdoor terrace to show off the quality of your eatery’s décor and services. This is great for enhancing engagement, brand awareness, and ultimately, sales.

Social media

Experts predict that there’ll be approximately 2.77 billion social media users by 2019. This means more people and businesses are connecting, which also means brands will have more scope to reach their audiences. But how can food photography assist? Through the use and popularity of social platforms, we’ve been able to gain greater insights to the lives of different people and cultures across the globe through a glance at our smartphones; once seen as an impossibility for many.

We now have the chance to see local dishes from all over the globe. Whether you’re sat in a restaurant, café or pub — it’s become the norm to see people taking pictures of their dishes and share them online using geotags, hashtags and more to achieve greater reach and visibility.

This is user-generated content — and businesses can make a lot of money from it. If more people are interacting with your brand across social media platforms, more people become aware of your business which could see an increase in custom.

If you try to encourage customer to snap pictures and document their time in your restaurant or café, you can advertise your business to the masses for free, as well as show how your eatery has credibility among its target audience and industry peers as an innovative and current place. One of the biggest benefits of user-generated content is that it will allow you to analyse the demographics of your audience and gain a greater insight to what type of people they are. This will enable you to tailor not only the type of food you serve to them, but the music that you play, specials that you offer and events that you host — giving people a reason to return.

You can also use social media to create hype around your brand in other ways. Why not, for example, introduce a “Picture of the Month” competition. People will upload and tag in your establishment to multiple images of their food and then you can select the best picture. Make the prize a free meal and you can bag yourself a load of free advertising for very little expense.

Don’t underestimate how much people want to get that ‘perfect shot’. Businesses must understand that it’s all about aesthetics and presentation when it comes to food photography; from unique serving boards to the interior décor of your building. If you don’t offer attractive looking surroundings, tables, artwork, and tableware to complement your delicious looking food, then this could harm the chances of a customer snapping, uploading and tagging an image.

Clearly, food photography is key to the success of a business. If you aren’t up to speed with food photography, how to implement it and its benefits, your eatery may suffer. Are you ready to introduce the above to your business?


Four Food Tips That Are Perfect for an RV Trip in Arkansas

August 20, 2020

If you’re ready to start planning your next vacation, consider taking an RV trip in Arkansas! The average rental RV price in Arkansas is just $154.17 per night. You can even rent an RV for as little as $65 per night!

Why choose an RV for your next vacation? Besides the wonderful memories you will make, it’s a great way to save money, especially when it comes to food.

You just have to understand that cooking in an RV is a lot different than cooking at home.

Here are four food tips that go beyond recipes to make sure everyone stays full and happy while you’re on the road.

Stay out of the Kitchen

At home, all the cooking takes place in the kitchen. Even if you use a grill outside, chances are, all the prep work is done inside.

That’s not usually the best idea when you’re traveling in an RV, especially in the summer. The kitchen can get hot fast, and all that heat can fill the RV.

Instead, stay out of the kitchen when the weather is warm. Use the fire outside to cook food and do all your assembling on a picnic table.

Make New Memories with Help from Old Memories

Trying to figure out what to make when you’re on the road? There are plenty of fancy recipe ideas out there, but some of the best ideas come from your memories.

What did you love cooking when you went camping as a kid? Chances are hot dogs and smores top the list. Why not plan to cook them with your own kids while you’re in the RV!

An RV vacation is the perfect time to resurrect old family recipes too. From potato salad to foil packets, you can’t go wrong with family-favorites.

Prep Before You Leave

Don’t spend all your time prepping food when you should be having fun with your family! Instead, prep food in your kitchen before you leave. That includes:

  • Cutting fruits and vegetables
  • Bake treats, like cookies and pies
  • Mix up salads
  • Get overnight oats ready for breakfast

If you want to keep the RV-clutter free, you may want to consider premeasuring everything as well. That way, you don’t have to bring along measuring cups and spoons. Plus, you’ll save time later!

Keep Things Cold

There’s nothing like a good campfire meal, but in the summer heat, you may find that cold, no-cook meals are the way to go. They’re easy to make too, so you can make them ahead of time or mix them up when you’re on the road.

Salad and sandwiches are popular, but don’t forget about cold soups, hummus, and mayonnaise-based salads. A good RV refrigerator helps with this immensely, of course.

It can get hot in Arkansas, but that doesn’t mean you have to feel the heat in the kitchen! When you’re ready to hit the road in an RV, follow these food tips and you’ll keep everyone happy and full without compromising your own happiness in the process.


The Uses of Synthetic Diamonds

August 13, 2020

The Applications of Synthetic Diamonds

Natural diamonds are formed from geological processes which take thousands of years. Synthetic diamonds, on the other hand, are created using artificial processes in just a matter of weeks inside a laboratory. prides itself on making superior-quality synthetic diamonds using state-of-art technology.

Synthetic or man-made diamonds are also called CVD diamonds or HPHT diamonds after their production methods, that is chemical vapor deposition methods and high-pressure high-temperature respectively.

The Properties of Synthetic Diamonds

Synthetic diamonds have many unique characteristics which include:

  • Extreme thermal conductivity
  • The hardest known substance
  • Chemically inert
  • Exceptional electrical insulators
  • Sonic velocity is low
  • High resistance to wear
  • Thermal expansion is extremely low
  • Biologically compatible
  • Optically transparent

Diamonds, because of their stability, thermal conductivity, hardness, and the aforementioned properties have many applications in the world of modern technology.

Some of their uses are:

Radiation Detection

Diamonds have a broad band gap and are radiation hard. These hard gems also have a density that’s similar to those of soft tissues. These qualities make it possible for them to be excellent devices for detecting radiation.


Since diamonds are inert in nature, they can be used as electrodes. Synthetic diamonds also have the ability to detect redox reactions. In some cases, diamonds can degrade organic contaminants as a result of redox reactions in water supplies.

Machining Tools

PCD (PC diamonds) are used in different types of machining tools. Diamonds bits which are micron-sized are inserted in a metal, usually cobalt, matrix, making it harder. PCD tools are used in machining aluminum for the automotive industry. PCD drills are also used in oil and gas drilling.

Acoustic Electronic Equipment

Acoustic-electronic equipment based on synthetic diamonds have electromagnetic oscillations which activate the hyper sound of acoustic vibrations with frequencies ranging from 1-2 GHz. This is a major improvement compared to the analogous system whose frequencies were restricted to only 10 GHz.

Dental Applications

Developing synthetic diamond ultrasonic drill tips used in dental surgery.


Optical settings are now using CVD diamonds. These diamonds are 20 times stronger than the Raman laser. This new laser system embedded with CVD diamonds is able to cut through dense steel with an output power of about 400,000 pointers.

Diamond Two-Dimensional Thin Films

The 2-D diamond films are the thinnest film diamonds ever made whose applications are useful in spintronics and the nanoworld.

Thermal Management in the Electronics Industry 

Electronics are now more powerful and smaller. One major challenge that these advanced electronic devices are facing is heat management. The leading cause of electronic failure is heat-related and as such, there is an urgent need for thermal management. The solution? Synthetic diamonds. Diamonds have extraordinary insulating and thermal conductivity properties. This makes synthetic diamonds effective in reducing the thermal resistance in different electronic applications.

Multiple-Use Technology

The thermal conductivity of diamonds is high while their friction coefficient is very low. This makes them suitable for rapid cooling or heating. Depending on the manner in which they are doped, diamonds can be used as semi-conductors as well.